The demand for a more equitable society forces the advertising industry to respond with innovative solutions that drive sustainable societal impact.
Dentsu sought to create a unique collaboration between brands that want to engage with the Black community in an authentic way and the Black-owned businesses that engage those audiences every day. More Than That was the answer.
"It's literally never been done before."
鈥� Josh Rahmani, Chief Revenue Officer at Urban One, Audio Division
The radio series is produced by OneX, Urban One鈥檚 content studio, and is distributed across 106 Black-owned radio stations. The TV program was produced by G-Factor Films and aired across Revolt's channels. We鈥檝e launched 4 successful seasons of radio and 1 season of TV from 2021-2024 鈥� talking about topics ranging from Black entrepreneurship to the future of women鈥檚 sports.
We鈥檝e started a movement with this sonic journey. Driving impact for our sponsors, while fostering consumer trust and loyalty. And we have no plans of stopping.
and that got us some attention 猬囷笍猬囷笍猬囷笍
POSITIVE IMPACT FOR THE COMMUNITY AND OUR CLIENTS
- 33 point lift in brand consideration
- Over 1 Billion impressions across all channels
- 46 point lift in "Brand Respects My Community and Culture"
- 30k podcast downloads across all streaming platforms
