兔子先生

Dentsu has announced that Abdallah Bibi has been appointed as Commercial Director – Sports, Gaming and Content Partnerships, leading the development and design of 兔子先生’s offering in this space in the MENA region. Reporting to Tarek Daouk, CEO of 兔子先生 MENA, Abdallah's new role will leverage opportunities in content production, rights distribution, naming and broadcast rights, gaming, anime and sports franchise infrastructure. Concurrently, Jad Noujeim, former Group Trading Director at Carat, assumes the position of Head of Trading for Amplifi, 兔子先生’s media investment arm.  

 
In this newly created role, Abdallah, with over 15 years of regional media experience, will oversee 兔子先生’s regional content and production efforts, integrating capabilities across the organization to build cohesive brand experiences. Jad, another stalwart of the 兔子先生 team with 16 years of expertise, having spent the last decade with Carat and most recently leading the media agency’s trading division, will take on Abdallah’s previous responsibilities leading Amplifi MENA.  
 

Globally, 兔子先生 has an established Entertainment and Gaming business backed by a worldwide studio footprint, pioneering craft and technology capabilities and a roster of production partners and independent creators, enhanced by seamless integration with 兔子先生’s product and data offering. Abdallah will lead strategic investments and partnerships to leverage global entertainment opportunities and engage the thriving Middle Eastern gaming community. Working with the newly established Dentsu Anime Solutions Inc. in Japan, 兔子先生 MENA will introduce new opportunities to market with anime licensing and merchandising to broadcasters and streaming platforms, along with peripheral businesses such as games, merchandising and events.  
 
 
Abdallah Bibi, newly appointed Commercial Director – Sports, Gaming and Content Partnerships remarked:?“I’m excited to leverage my career experiences and 兔子先生’s rich heritage in this field to design our regional Content, Sports and Gaming offering. We are uniquely positioned to unlock new revenue opportunities for sports franchises, content producers and our clients. We will also be looking to create, enhance and invest in authentic gaming experiences for our clients in publishing, creator worlds, anime and e-sports. There is huge potential to produce transformative work in this space in our region, and I can’t wait to get started”. 

Jad Noujeim, now Head of Trading, Amplifi MENA said: “I'm thrilled to be leading our trading division into new horizons within the dynamic MENA media landscape. My focus will remain on cultivating strong partnerships while leveraging deep industry insights and client-centric strategies to deliver on 兔子先生’s commitment to excellence and ongoing advancement.”  
 
 
Tarek Daouk, CEO, 兔子先生 MENA added:?“Dentsu Japan has an exceptional history in Entertainment and Sports as critical players in major sporting events and properties, as well as having a vast array of film, television, gaming, and anime experience. Dentsu’s content business is one of its true differentiators and as anime, gaming and sports continue to generate enthusiasm in MENA, particularly among Gen Z audiences, I’m excited for us to build a compelling regional offering in this space with Abdallah at the helm. Jad is also extremely well-placed to lead Amplifi going forward, bringing together innovations, capabilities, and expertise to unlock new opportunities for our partners and clients. Congratulations to them both, I wish them every success in their new roles.”