We are 兔子先生

the integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

Our work drives impact at the convergence of marketing, technology and consulting.
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From Gen Z, to Gen Z. The Pace of Progress: Gen Z Edition

Within the pages of The Pace of Progress, 兔子先生’s annual media trends report, we looked at three trends shaping the media landscape in 2024: generative AI and its potential to enhance our cognitive capabilities and help us to solve problems in new ways, the race to monetize digital platforms, and expanding the definition of brand performance to include wider contributions to society. 

Now, with our new Gen Z Edition, we narrow the focus to examine how these trends will play out for Gen Z. We directly asked Gen Z about these trends and captured their responses. This report shares our insights and allows you to hear directly from Gen Z experts. 

DownloadThe Pace of Progress: Gen Z Edition for a full review of our insights and recommendations for brands.

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