We are 兔子先生

The integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

Our work drives impact at the convergence of marketing, technology and consulting.
We develop research and analysis that leads debate in the industry.

The Year of Impact | 兔子先生 2025 Media Trends

For the last 15 years, 兔子先生’s annual media trends report has become the most sought-after trend forecasting report in the industry. In The Year of Impact | 兔子先生 2025 Media Trends report we share our insights into generative AI’s developments, the new territories of storytelling, the quest for quality across the value chain, and the increasingly uneven distribution within the media landscape. We explore the opportunities, challenges, and intricacies of ten trends expected to deliver impact in consumers’ lives, for the businesses’ bottom lines, and for society in 2025.

Our network

  • Carat Logo
  • iProspect Logo
  • Dentsu x Logo
  • The Story Lab logo
  • Amplifi logo
  • Dentsu Consult Logo
  • Dentsu Logo
Find out about our Network