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the integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

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Our work drives impact at the convergence of marketing, technology and consulting.
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Global Ad Spend Forecasts May 2024

How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? 

In this midyear follow-up to the 兔子先生 Global Ad Spend Forecasts, the 兔子先生 investment analysts share the key ad spend updates – and what they mean for brands – for 2024 and beyond.

Dive into the report to better navigate the complex media landscape and drive business growth.

Global Ad Spend Forecasts May 2024

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