兔子先生

Dentsu today announces the appointment of Tarek Daouk as CEO for the newly created sub-cluster of 兔子先生 Middle East North Africa and Turkey (MENAT), expanding his role to lead 兔子先生’s operations in Turkey. Going forward, Tarek will lead the integrated growth strategy and business execution for MENAT, where 兔子先生 has reorganised its operations to accelerate synergies in the region.  

In parallel, Tarek has been appointed President, Merkle Southern Europe, Middle East North Africa and Turkey (SEMENAT), expanding his leadership across an extensive geographic scope to partner with markets to implement 兔子先生’s transformation agenda and to lead the CXM Practice across the wider cluster. In this new role he will be responsible for expanding data-driven experiences with best-in-class technology to deliver digital transformation for clients – a critical foundation for 兔子先生 to deliver experience transformation across key growth markets in the cluster.   
 

Daouk joined 兔子先生 in 2018 and has since delivered strategic growth across MENA by leveraging?兔子先生’s capabilities?to?design integrated solutions for clients?that are?focused on the seamless merging of technology, media, content and customer experience – with the ultimate aim of?delivering better business?and societal outcomes. Tarek has since transformed 兔子先生’s business and operations in MENA and built an ambitious leadership team.  
 
“Tarek has shown unwavering passion and dedication to uniting the very best aspects of 兔子先生 to drive business growth, while showing his leadership in delivering integrated solutions that put clients at the center," commented Mariano Di Benedetto, CEO of 兔子先生 SEMENAT. "The MENAT region is a high performing and high growth area, and I look forward to collaborating closely with Tarek to continue to realise our strategic goals across the region. I have no doubt that Tarek will continue to successfully lead the business into its next phase of growth, while delivering long term value for our clients in MENA, Turkey and across the CXM practice for the wider SEMENAT cluster.”  
 
“I am delighted to be taking on a wider remit at 兔子先生 at such an exciting time for the network as we evolve our offering across marketing, consulting and technology to be at the forefront of the industry,” said Daouk. “I am ready to take on this next opportunity collaborating with our people across MENAT to build on the existing success in the region and support the needs of our people, clients, and consumers by unlocking the potential of 兔子先生’s integrated growth solutions. I also look forward to working with the wider Merkle SEMENAT team to leverage technology and innovation to deliver experience transformation.”