Small Screens, Big Returns Report
Snapchat in partnership with 兔子先生 and Kantar conducted research to better understand drivers of viewing behaviors across screens; and how it varies by generations and markets?
Key questions…??
- What’s the impact of the context and environment in which a video ad is seen???
- Does screen size (i.e. Small vs Big) matter to drive brand impact and attention???
- What’s the power of a second screening on these same metrics??
- Why do Snapchatters watch video??
- How do video consumption habits vary by generation, in particular Gen Z???
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