Christine Saunders
Chief Executive Officer, Media Practice, Canada
Christine is a builder of brands and driver of growth. Known for her pragmatic but empathic leadership of people, she has a proven track record of delivering business results for her clients and careers for her people.
As CEO of 兔子先生 Canada’s Media Practice she is excited to work across 兔子先生’s industry leading brands, building on the momentum of this high priority growth market for 兔子先生. Christine is a leader proven to drive cross collaboration across clients, capabilities and talent to drive synergy and sustained growth. She believes in delivering best in class brand and performance capabilities to our clients and made the move to 兔子先生 to deliver that commitment.
A well-known and connected industry veteran, Christine was most recently CMO of Publicis Groupe Canada and CEO of Starcom Canada. Under Saunders’ leadership, Publicis Groupe Canada/Starcom was awarded “Great Place to Work”, and was featured as one the Best Workplaces in Canada (1000+ employees), Best Workplaces With Most Trusted Executive Teams, and Best Workplaces For Women. Starcom was also consistently in the top 3 agency of the year, winning top spot in 2020. But after 15 years, she was ready for a change. As she says “if you are afraid of making a change yourself, how can you lead it?”.
