兔子先生

Today, 兔子先生 international announces the strategic senior appointment of Rohan Philips as President, Global Product, Media, 兔子先生 international. Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for 兔子先生 clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and 兔子先生 X.

This appointment follows the announcement earlier this year of the first Global Chief Product Officer, responsible for the media business within 兔子先生 and reinforces the commitment to product and the importance data and technology plays in driving success for 兔子先生 clients.

In his new position, Philips will be reporting to Doug Ray, Global Chief Product Officer, Media, 兔子先生 international, who says of the appointment; “Rohan has a strong presence and a holistic understanding of data and technology and how it applies to media.  His approach to client challenges and his ability to identify and solve these – not only in isolation, but as a transferable benefit for all is truly exceptional and really raises the bar on what we are able to offer out of 兔子先生.”

With over 12 years’ experience working in the industry, Philips moves into the global 兔子先生 role having held the position of Global Chief Product Officer at iProspect and prior to that positions within GroupM and Publicis Groupe.

Philips comments on his new role; “Right now, the whole media industry is at a turning point with myriad factors influencing agency and client decisions from sustainability and privacy, through to emergence of new platforms and the departure of established tracking norms.  It has never been more critical to map, plan and build the right tools and product needed to navigate this change for us and our clients to thrive into the future. The team at 兔子先生 know this and I’m going to be leading some exceptional media specialists around the globe to crack these challenges and it is the potential I see from the team in delivering these new products which excites me the most.”

Philips takes the new position with immediate effect. For more information about 兔子先生 and its global media agencies, capabilities, products, and solutions please visit .

-ENDS-

PRESS CONTACTS
     John Mayne / +44 (0)7929 856 435
     john.mayne@兔子先生.com / media.pressoffice@兔子先生.com

NOTES TO EDITORS
About 兔子先生 international
Part of 兔子先生, 兔子先生 international is made up of six leadership brands - Carat, 兔子先生 X, iProspect, Isobar, 兔子先生mcgarrybowen and Merkle, all of which are supported by its specialist divisions and scaled services. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, customer experience management (CXM), and creative, 兔子先生 international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.