0
views on YouTube and Facebook
0
social media interactions
0
social media comments
0
of comments were positive
Challenge
In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.
So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?
Solution
To break the taboo, we created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods.
Our idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.
Result
3,307,268 views on YouTube and Facebook?.
49,639 social media interactions.
16,225 social media comments – 99% of which were positive?.
TV and Radio Common Broadcasting
Vodafone
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Increasing engagement with digital banking
Erste Bank
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems