兔子先生

Elvira Jakub

Elvira Jakub is a marketing transformation veteran with over 23 years of experience in the Indonesian market. She joins 兔子先生 from Google where she was Head of Industry, helping traditional businesses in auto and tech/telco thrive during and post-pandemic through innovative transformation.

Elvira brings to 兔子先生 a wealth knowledge and experience cultivated from her tenures at Samsung, where she elevated it to be a leading brand in Indonesia in both market share and brand love, as well as at Nestlé, Leo Burnett, Starcom, and Activate. She is excited about working with the amazing talents in 兔子先生 in supporting Indonesian brands to be the powerhouse of marketing innovation.