This week on we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand strategy.

When it comes to attention in advertising, not all platforms are equal, says Karen Nelson-Field, founder and CEO at Amplified Intelligence, and author of The Attention Economy.

To read the related article

Inside Marketing is a Podcast and content series brought to you by 兔子先生 and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

All episodes of Inside Marketing are available on , , , and