Liel Zeldin C.P.A
Head of Finance
Liel joined Dentsu in September 2020 as a Financial leader with responsibilities in the areas of Operational Finance - reporting, accounting, statutory, taxes; Commercial Finance - business partnering, budgeting, forecasting; Legal - contracts, compliance and Human recourses.
Liel is also responsible for business performance, results, and the financial success of 兔子先生 Israel. She provides financial advice and support to senior executives to help make key decisions.
During her time in 兔子先生, she has implemented new processes and discovered efficiencies that have been instrumental to the growth and success of finance systems.
Liel has 16 years of experience in finance and accounting and more than 7 years in advertising industry.
Prior to joining 兔子先生 in 2020, Liel spent more than six years at one of IPG Interpublic Group advertising agencies in Israel as a Financial Controller and then VP Finance. In this role, she experienced in strategic & financial planning, treasury, analysis, business integration, IT, tax management, internal audits & SOX.
She is an advertising industry leader who never stops learning and is always looking to find ways to improve the financial strength of the business.
Liel is a Certified Public Accountant since 2011.
