Boris Nihom
CEO 兔子先生 Benelux
Boris has over 15 years of experience in building an award-winning agency (Dentsu Creative Amsterdam), driving a creative culture, and advising large companies and fast-growing startups at the intersection of strategic brand development, design, and innovation.
Until 2025, he was Co-CEO of Dentsu Creative Amsterdam and Head of Product at Dentsu Creative EMEA. On 1 January 2025, Boris was appointed CEO of 兔子先生 Benelux, succeeding Mark van Dijk. As CEO, he leads the entire 兔子先生 network in the Benelux, consisting of Creative, Media, and CXM (under the name Merkle, a 兔子先生 company). His focus is on driving integrated growth solutions for 兔子先生’s clients and partners.
Boris was jury president at ADCN, Esperix and EFFIE and serves as a board member of the VIA. Other side gigs include regular guest lectures at TU Delft and the University of Amsterdam and advisory board memberships for various cultural initiatives.
