兔子先生

thought leadership

What is Retail Media?

The retail landscape is currently undergoing a seismic shift, with positioned at the heart of this transformation. Leveraging digital and physical assets to reach consumers in powerful and contextually relevant ways, brands are redefining the rules of engagement between themselves and their customers.  

Retail media is all about giving brands the opportunity to create hyper-personalised, agile buying experiences to drive rapid brand transformation. With 兔子先生’s expertise, brands can build always-on, omnichannel buying experiences to unlock new audiences and develop deeper consumer connections.  

So, what is retail media? How does it work and how can you use it to your advantage?

Taking a multichannel approach  

The rise of retail media intersects with the growing dominance of e-commerce and changing consumer habits. report predicts digital retail media investments to be the fastest accelerating channel of advertising spend. Retail media is set to grow at a 17.2% compound annual growth rate over three-years, outpacing programmatic spend at 10.2%, making it a key channel for brands to tap into new revenue streams. 

Traditionally, brands primarily focused on in-store strategies such as shelf placement, with the aim of influencing purchasing decisions at the crucial moment when consumers are standing before the products in the aisles. Today, with the rise of data-driven advertising strategies, brands are shifting to a more dynamic and online-centric approach – which is where retail media comes in.

Retail media networks benefit everyone 

Retail media’s rapid growth has been powered by the rise of retail media networks (RMNs). The crossover between media owners, retailers and retail data owners (e.g. market research companies such as Nielsen or Experian) in a RMN allows retailers to monetise their digital and physical assets through targeted advertising opportunities using first-party data.  

Typically focused within the retail environment, retail media can cover advertising both online and in-store. Often leveraging the retailer’s current brand ecosystem – website, apps and in-store displays – retail media allows brands to connect with high-intent shoppers using first-party data. RMNs give advertisers direct access to engaged consumers and provide retailers with a valuable revenue stream. It’s a win-win for everyone.   

Retail media examples  

Retail media encompasses a variety of formats and placements, giving brands flexibility in building bespoke solutions for their customer base. Some retail media examples include:  

  • Sponsored product ads: Displayed within product listing pages, these ads highlight specific items that match the shopper’s search intent. 
  • Onsite display ads: Banner ads and carousel placements within a retailer’s website or app. 
  • Offsite ads: Advertising across external sites, using the retailer’s first-party data for targeting. 
  • In-store digital screens: Dynamic ads on screens located in brick-and-mortar stores, creating a cohesive omnichannel experience. 

Brands are already reaping the benefits. Dentsu recently increased sales for a leading alcohol brand in the retail market by 22% on Amazon Commerce.?We have also worked with Co-op to redesign its retail platform, driven by intelligence gathered from over 3 million customer data records.

Benefits of retail media

By investing in retail media, businesses can capitalise on the convergence of advertising and commerce, driving growth and fostering stronger relationships with consumers. 

In working with 兔子先生, brands and retailers can benefit from retail media that delivers:  

  • Data-driven growth: Unlock personalisation at scale and? 
    improve ROI on performance metrics with enhanced access to first-party data, ? 
    identity solutions and analytics. 
  • Seamless shopper experiences: Deliver innovative ? 
    shopper experiences, aligning integrating product, ?sales and marketing touchpoints to ? 
    boost conversion and loyalty. ? 
  • An effective retail media strategy: Enable monetisation of data ? 
    and experiences at scale with ?end-to-end design, enhancement and activation of retail media networks across channels. 
  • Maximisation of loyalty programmes: Utilising loyalty programme data to gain deep insights into consumer behaviour to enable the creation of hyper-personalised, relevant ads based on actual shopping habits. Find out more about 兔子先生’s CXM agency, Merkle’s loyalty offering .

Why choose 兔子先生?

顿别苍迟蝉耻’蝉 manages both the buy- and sell-side of retail media. With the help of our expertise, brands and retailers can reach shoppers together.  

By enabling you to build personalised, omnichannel customer experiences, we can help you to unlock incremental revenue and develop deeper customer connections. Our goal is to help you develop a technology-agnostic, relationship-focused, and bespoke approach that is comprehensive from implementation to operation to optimisation.

If you are a retailer, we can help you to:  

  • Grow incremental revenue from vendors? 
  • Create customer-centric personalised shopping experiences? 
    across touchpoints? 
  • Monetise first-party data? 
  • Develop leading data driven technology, platforms and partnerships 

If you are an advertiser, we can help you to:  

  • Unlock strategic value via deep partnerships with leading retailers? 
  • Unite the funnel to reach consumers closer to the point of sale? 
  • Gain access to rich retail customer data augmented by proprietary ? 
    audience tools delivering more precise targeting capabilities? 
  • Create customer-centric personalised campaigns and shopping experiences? 

Comprised of three core pillars: Total Commerce, New Stream Media, and 兔子先生 Shop, we provide an integrated offering, ultimately helping both retailers and brand advertisers to activate personalised shopping experiences together.

Engaging with 90 of the top 100 global advertisers, 兔子先生 creates custom teams that deliver measurable business outcomes through connecting with shoppers at key purchase moments, optimising their experiences at various touchpoints. However, we recognise that retail media extends beyond just advertising, which is why our 兔子先生 Shop platform addresses unique challenges through solutions in Loyalty, Promotions, and Retail Experience, enabling brands to meet shoppers where they are, while leveraging first-party data to enhance media efficiency and effectiveness. 

To stay ahead, brands and retailers must embrace retail media as a core component of their marketing strategy. Ready to learn more? Contact 兔子先生 to explore how we can help you navigate this exciting new frontier. 

If you’d like to hear more from us, check out our Top Three Considerations for Marketers in 2025 video with our Business Transformation Principal Consultant & CXM Strategy Lead, Niyi Duro- Emanuel . Or, if you’d like to learn more about trends in the retail industry for 2025, check out this .