If you?are currently treating?Amazon?purely as a sales channel,?you’re missing out on?the?huge?opportunities?that?exist?from?using?Amazon’s?first party data sets?coupled with their?large?and?diverse?media portfolio.?Amazon is a no-brainer for in-market data and segmentation, but their?deep shopper data provides a?robust?foundation for well-informed lifestyle segments as well.? 

The truth?is,?you don’t have to sell on Amazon.com to succeed with Amazon.? 

Amazon has a diverse media portfolio accessible to all brands. 

As the #4 digital media property in the U.S.,?Amazon?advertising options?have?grown significantly beyond Search and Display. Fire?TV is now 2nd to Roku and has grown significantly in the OTT space since their launch of IMDb TV.?Advertising options are now available?on?the Echo?through Amazon Music, Amazon’s free app for non-Prime members.?Your brand can also work with Amazon to produce?voice activations?by?developing?skills for Alexa or sponsoring?publisher skills.?? 

Amazon also offers unique OOH opportunities.?All of?their owned assets?can be used?as?a?canvas for brand messaging, including?Amazon Lockers, Fresh bags, and even?the?iconic?Amazon box itself.?As Amazon builds out their brick & mortar footprint with Amazon Go stores, Whole Foods, Four Star,?and?Amazon Fresh?locations, it will connect the offline space with online in a way that no other media partner can match.? 

You can utilize Amazon’s predictive data for all industries. 

Now layer on the?Amazon?data trail: your?complete?purchase history, every shipping address?and credit card you’ve ever used, every gift?(whether through an Amazon?wedding or baby registry or not),?and?128MM?vehicle makes?and models?that are registered?through?Amazon Garage.?Amazon streaming behaviors?can?also?be targeted:?Amazon Prime Video habits and interests,?shows,?movies, and genres, Amazon Music,?and even Audible books. The list goes on and on.?? 

As always, ensure that your KPIs align to your objectives based on your audience strategies.?There’s an Amazon targeting and media solution to reach your audience at every stage of the funnel.