Supercell
Fantasy Royal
0
E-sports fans upgraded from passive observers to active players
0
Players split the final jackpot
0
Total prize pool
Challenge
Earlier this year, 25 million players competed for a chance to participate in Supercell’s inaugural esports team-based Clash Royale League (CRL). Blown away by their community’s overwhelming response to the tournament, the mobile gaming giant looked to its design and innovation partner agency, 兔子先生, to create a platform...
Challenge
Earlier this year, 25 million players competed for a chance to participate in Supercell’s inaugural esports team-based Clash Royale League (CRL). Blown away by their community’s overwhelming response to the tournament, the mobile gaming giant looked to its design and innovation partner agency, 兔子先生, to create a platform that empowered these dedicated fans to become more than just passive spectators.?
Solution
Enter Fantasy Royale: a high-stakes, personalized fantasy tournament that let fans move from passive spectatorship to active participation. We built the tournament experience directly into Clash Royale’s game inbox, allowing fans to create player decks, set their line ups, share their teams and face off. Scores were calculated...
Solution
Enter Fantasy Royale: a high-stakes, personalized fantasy tournament that let fans move from passive spectatorship to active participation. We built the tournament experience directly into Clash Royale’s game inbox, allowing fans to create player decks, set their line ups, share their teams and face off. Scores were calculated using a real-time stats-based point system that computed wins by tallying up crowns per game.
Results
While the CRL’s top players competed for a one-million-dollar prize pool in Tokyo, over six million Fantasy Royale players around the world battled to win in-game prizes like a pot of one million gems and free branded emotes. Once again, the Supercell community came through in a big way and 2,000 fans ultimately split the gem...
Results
While the CRL’s top players competed for a one-million-dollar prize pool in Tokyo, over six million Fantasy Royale players around the world battled to win in-game prizes like a pot of one million gems and free branded emotes. Once again, the Supercell community came through in a big way and 2,000 fans ultimately split the gem jackpot.
Our other work
Intel
Organic Intelligence
Transforming the global food supply chain from seed to grocery shelf.
Heineken
Creative Production Partnership
Leading global beverage brand Heineken tasked Tag with supporting their growth and global reach by adapting their marketing creative to resonate throughout multiple regions.?
Brady x Ad Council
Safe Stories
Brady, Ad Council and Dentsu Creative Campaign Relays Stories of Real People Affected by Gun Suicide.
Burger King
Data-Driven Loyalty Fit for a King
As Burger King’s reign over the fast-food kingdom approached 70 years, they needed exciting new ways to engage their customers