Sustainability is the new digital
Much like digital did 20 years ago, sustainability will affect how businesses are run, how people shop and how we will all interact with organizations, governments and each other. Dentsu good is a global Solution that creates business growth for purpose-driven organizations and brands with tangible social impact. This Solution brings the full collective power of our best practices, tools and methodology across all geographies and verticals to make Business-to-Business-Society (B2B2S) a reality.
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Growth through Good
To extend our commitment to sustainability to our clients, we have created 兔子先生 good. A true business accelerator, 兔子先生 good is a global Solution with capabilities and services that empower us to target and address specific client challenges and create sustainable ecosystems with an unwavering focus. Dentsu good helps our clients to incubate sustainable innovation, accelerate culture transformation, and integrate sustainability into a company’s business model and strategy. A full embrace of diversity will fuel this innovation. Dentsu good is deeply connected to our Japanese heritage and long-standing commitment to sustainability while creating an actionable global solution to deliver Growth through Good for our clients.
The Modern Sustainable Consumer
Discover the Modern Sustainable Consumer: your gateway to understanding the pulse of today’s sustainability audiences. Dive deep into the data to uncover how attitudes, behaviors, and engagement with sustainability shape your brand’s perception. Get ahead of the curve by decoding global and local trends and master the insights behind our new consumer segments that will make or break sustainability engagement. Based on a global survey of 20,000 consumers, this intelligence doesn’t just bridge the intention-action gap—it propels your brand into a space of true equity, loyalty, and lasting connections by leveraging the primary needs that drive sustainability engagement. Ready to rethink how you approach sustainability?
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Igniting Change
At 兔子先生, our greatest talent is our ability to influence the way that people think, feel and act. Every day we work with clients to help them understand consumer behavior, to seek out new spaces for growth, to pivot their product strategies and to position them in the marketplace where they can capitalize upon new opportunities. This means we are uniquely placed to help our clients create demand for a more sustainable and inclusive way of living.
Social Impact
Launched in 2021, our Social Impact strategy encompasses our commitment to climate action, to building a diverse and inclusive workforce and society, and to ensuring the digital world that we create is safe, ethical, just and inclusive. To create B2B2S we partner with like-minded clients, partners and organizations with sustainability goals and challenges. Igniting change together is the best way to create sustainable business solutions for the future. This aligns with our vision at 兔子先生 to be at the forefront of people-centered transformations that shape society.
People-centered transformation
Our mission through 兔子先生 good is to help our clients reach their sustainability goals with ideas and innovation. This accelerator connects our 兔子先生 capabilities with clients to deliver fresh business perspectives through a sustainability lens. Our 72,000 kind and intelligent people at 兔子先生 across the globe can accomplish a great deal individually, but collectively with our clients we can do more. Together we can create impactful solutions at scale and make the world a better place.
Our capabilities
Our Thinking
Dentsu Consumer Navigator: Sustainability 2023
Our latest report gauges and compares American consumers’ sustainable practices from 2022 and 2023. We found that consumers understand the complexity and systemic nature of sustainability, and they...
Dentsu Consumer Navigator: Sustainability 2023 Part 2: US...
A follow up from our previous Navigator on sustainability, our latest survey took a deep dive into the commonalities, differences and attitudes of U.S. vs. Canadian consumers sustainable practices....
The Rise of Sustainable Media
A global study into green consumer behaviours and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.
Modern Sustainable Consumer
Discover the Modern Sustainable Consumer: your gateway to understanding the pulse of today’s sustainability audiences. Dive deep into the data to uncover how attitudes, behaviors, and engagement wi...
Sustainability Leaders
Tara Moss
Global Head of Consulting, 兔子先生 Good
Simmy Bhargava
Content Director, 兔子先生 good, 兔子先生 Americas
Simren Deogun
EVP, Managing Director & Global Solution Development Lead, Americas
Gaurav Gupta
SVP, Sustainability, 兔子先生 Americas
Victoria Keziah
Sustainability Strategist, 兔子先生 Good, Americas
Keita Kimura
Executive Communication Planning, Director at Zero, 兔子先生 Japan
