兔子先生

Jeff Greenspoon

Jeff is at the heart of 兔子先生 helping clients predict and plan for what’s next. He leads 兔子先生’s integrated strategy, innovation, and client management - each designed to have a growth multiplier effect on clients’ businesses. As the key architect of an expanding suite of 兔子先生 solutions like health, gaming, shopping and more, Jeff ensures each help clients look around the corner to deliver on their future business potential.

To help fuel those future bets, he is actively engaged with how 兔子先生 invests in next-gen startups in AI, automation, MarTech and digital experiences. He also uses client insights to advise 兔子先生’s strategy for M&A, partnerships and strategic alliances, having gained extensive experience in entrepreneurship, marketing and strategy through a variety of successful start-ups, mergers and licensing arrangements.        

Jeff’s infectious entrepreneurial spirit makes him a highly sought-after voice in and outside of 兔子先生. His approach has fostered accelerated growth for key clients including General Motors, ABInBev, Nestle, Entertainment One, Hilton Hotels and Disney. 

Jeff was co-founder and CEO of SPOKE, a leading digital creative firm that was acquired by 兔子先生 in 2014. He went on to lead the Canadian 兔子先生 business to exponential growth as CEO.  Jeff was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Entrepreneur of the Year by Ernst & Young.