兔子先生

Jeremy Miller

Jeremy Miller was appointed Global Chief Marketing and Communications Officer for 兔子先生 in September 2022.

Prior to joining 兔子先生, for 10+ years, Jeremy served as Global Chief Marketing and Communications Officer McCann Worldgroup. He was responsible for reputation management for the legacy agency brand McCann and also for McCann Worldgroup, a multi-disciplinary organization that spans over 100 countries and is comprised of high-profile global marketing services companies that includes, besides McCann, MRM, Momentum, McCann Health, and Craft. As CMO, his responsibilities included the development of comprehensive integrated marketing plans to increase awareness of McCann Worldgroup, accelerate growth across all agencies, evangelize the strength of our global service offerings in support of client business, and lead the development of new brand assets and content to help the agency story achieve greater impact.

Under Jeremy’s tenure, McCann Worldgroup’s creative reputation was catapulted into the elite ranks of advertising agency creativity. The network was recognized by Adweek as the 2019 Global Agency of the Year, named Network of the Year by Campaign Magazine U.S & Europe and was named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. Advertising Age’s “A-List” has recognized McCann Worldgroup for the 5th consecutive year. The network was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and was ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. The network was named Network of the Year at the 2020 Webby Awards and was recognized as the #1 advertising agency network for promoting good in the 2020 Good Report.

His work managing the communications conversation about McCann Worldgroup’s creative work helped the network’s work become celebrated in the culture at large, most notably the “Fearless Girl,” created for State Street Global Advisors. This icon of female empowerment has grown into a global tourist attraction, permanently installed in front of The New York Stock Exchange on Wall Street. Additionally, his support of the work for the student-led gun-control organization “March For Our Lives,” and the “Changing The Game” campaign for Microsoft Xbox to make its products more accessible to the disabled, have both been celebrated in popular culture and among groups working to advance social causes.

Jeremy began his career in public relations in 1992 with Rogers & Cowan in Los Angeles. He moved on to serve as communications lead for InterContinental Hotels Maui before landing at TBWAChiatDay in 1996. Jeremy rose quickly from PR manager of the agency’s L.A. office to eventually serve as Chief Communications Director for TBWA Worldwide. His communications work over his 15-year tenure with the agency included global brands such as Apple, ABC Television, ABSOLUT, Gatorade, Levi’s, Pedigree, Skittles, Nissan, Pepsi, Sony PlayStation, Taco Bell, and Visa, and helped define how effective amplification of the agency’s creative not only guided brand behavior through earned media but left a lasting impact on the industry, influenced brands and culture, and resulted in multiple industry awards and consistent agency and network of the year honors for TBWA.