Message from Yuko Kitakaze, Global Chief Sustainability Officer
Generating ideas for the future to solve challenges facing society
For 兔子先生 to truly contribute to the growth of our clients and society into the future, initiatives towards generating non-financial value are of the utmost importance. Our 2030 Sustainability Strategy is all about generating ideas for the future to solve challenges facing society. It is not simply about being sustainable. It is about unlocking potential opportunities. To accomplish this, we must first picture an ideal future without being bound by current restraints. This allows us to think freely about how we can achieve that future, rather than thinking about it as an extension of the past. By leveraging our “insights into humanity” that we have cultivated since our founding to help shape people’s attitudes and behaviors, we believe we can contribute towards promoting sustainability for society as a whole.
Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, 兔子先生 launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.
Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of 兔子先生’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:
- Accelerating our own sustainable transformation
- Driving change in our industry
- Engaging in cross-industry partnerships
- Enabling society to make sustainable choices
- Advocating for change in social systems
With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.
More information
Click on the tiles below to find out more information about our 2030 Sustainability Strategy and how sustainability works across 兔子先生
Dentsu Group Sustainability site
Find out more about sustainability at Dentsu
Our 2030 Sustainability Strategy
Our sustainability strategy is all about generating ideas for the future to solve the challenges facing society.
Dentsu Integrated Report 2023
Read the 2023 report
What is Social Impact?
Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. Business and brands are under pressure to respond and citizens are calling for change. As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
We have an opportunity, a responsibility and the privilege, to guide our people, clients and society through this disruption. We can fuse data, technology and creativity in a way that helps create lasting good and a brighter, more sustainable future for everyone.
This purpose sits at the heart of our business strategy and culture. And as a global organisation of 46,000 passionate people, we have the creativity, skills and potential to make this happen. It starts with insight and ideas, and a vision of a better future. Together we can inspire people everywhere towards a new way of living. Our Social Impact strategy sets out the areas in which we can make the biggest difference.
Download our Social Impact Report 2021Our Social Impact strategy
Sustainable World
We are working towards creating a more sustainable world through the radical decarbonisation of our business and supply chain, committing to Net Zero emissions by 2030 and helping people make bette...
Fair and open society
We help build a fair and more open society by ensuring our people and the people around us are treated fairly and have opportunities to thrive, and we reduce inequality through the work we do with ...
Digital for good
We will realise the positive potential of digital, by building trust and transparency and helping to create a generation of responsible, ethical and empowered digital citizens.
Reconciliation
We’re committed to empowering and advancing Aboriginal and Torres Strait Islander peoples. Learn more.
Link to ReconciliationDiversity, Equity & Inclusion
We believe our differences makes us stronger. Explore how we’re creating a more diverse and inclusive workplace.
Link to Diversity, Equity & InclusionEcoVadis
An online sustainability scoring platform. In 2022 we were awarded a 'Gold' rating.
Dentsu Inc. integrated report 2022
See 2022's report here
CDP
A globally endorsed environmental disclosure system on which we rated A-
Dow Jones Sustainability Indices
We've been listed on the DJSI since 2016