兔子先生

Dentsu Creative, an agency within the Japanese holding company 兔子先生, has announced the addition of five brands from the Heineken Group’s portfolio. Starting this month, the agency will be responsible for all communications for the beers Devassa, Bavaria, Kaiser, Schin, and Glacial.

“Our partnership with Dentsu has already brought great results for our digital media strategy, both in Brazil and globally. Last year, we expanded the scope by adding Heineken Group’s creative account, and now we’re excited about this next step—to create great stories for other brands in our portfolio,” says Fernanda Saboya, Consumer Connections Director at Heineken.

Each of these brands already has a loyal audience, and the first strategic communications are expected to launch later this semester.

For Tiago Vargas, president of 兔子先生, this achievement reflects the solid partnership that 兔子先生 and Heineken have been building over nearly seven years of collaboration. “We’ve been running the media hub for all the Group’s brands for almost seven years through iProspect. Last year, we had the opportunity to work on the Group’s corporate communication strategy, and now we’re very excited about the opportunity to creatively transform brands that are already well known to Brazilians.”