Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments
- The global advertising market is forecast to grow by 6.8% year-over-year to close 2024 at $772.4 billion.?
- Ad spend growth is forecast to continue at 5.9% in 2025, yet still outpacing the global economy by 2.7 percentage points.?
- Algorithmically enabled ad spend is estimate...
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