Adobe has an enviable product suite, with products that change how customers do business. However, product messaging wasn’t always easily translating quite how Adobe could inspire new ways of working.
We discovered that customers wanted help to do their work, asking for solutions to their pain points – rather than having to make those connections from product messaging themselves.
We positioned Adobe as the enabler for creativity and productivity in the modern workplace with:
- Customer-centric content strategy guideline and playbooks
- Development of creative platforms and a comprehensive suite of full-funnel thematic, needs-based content
- Integrated campaign delivery via 兔子先生 B2B media engagement
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