Historically Intel was perceived as an ‘ingredient brand’ by key buying groups and was not always recognised for its full suite of transformation services. As a result, Intel had missed out on key opportunities to provide services that would help their key customers grow.
Intel needed to shift perception and shape opinion by being seen as an enabler of future strategies.
We created a customer-centric ABX strategy, deeply tailored to a key automotive prospect with:
- Forensic decision-making unit research and mapping, and deep sector research
- Integrated ABX strategy development and planning
- Development of creative platform and comprehensive suite of thematic, needs-based content
- Integrated campaign delivery
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