We partner with brands to achieve meaningful progress as a force for growth and good.
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of the world’s top 100 advertisers
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clients
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markets
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passionate people (兔子先生 group)
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.
Our global team of world-class agency brands delivers for you at every stage of your customer journey:
新常态下打造新典范
在公运交通、上班状况、娱乐活动、实体零售行為，台湾消费者皆已逐渐展现「与疫共存」的新生活。这些新习惯、行為代表着追求有意识消费的市场、吵闹喧嚣的数位世界、年轻世代惯用的资讯格式以及新语言。品牌在新常态下更应该积极建立品牌吸引力，跨越破碎社群带来的衝击性，建立新生活的行為典范。
GenZ - Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping of values, to have a clear context for thinking about Z generation. Playing for real is the outlook on life of Z generation, and it is more reflected in every consumption decision. Brands must respond to play with them, play for real: to achieve transparency, sincerity, fairness, daring to play, openness, feedback and other 6 key elements.
2022 Customer Experience Imperatives
The pivot from conventional marketing to today’s hyper-personalized?customer experience management (CXM) can be seen everywhere you look, as brands innovate to meet customers where they are, with the specific products and services they desire. ?
Brands must deliver personalized moments that, when taken together, comprise?meaningful experiences across the spectrum of customer engagement. And for the marketer, this isn’t just about the data, analytics, and technology that deliver the interactions; it’s about what those interactions feel like at every touchpoint. Done right, these moments and experiences ultimately build up to?lasting relationships, substantial lifetime value, and sustainable competitive advantage. ?
In this report, Merkle reveals three critical imperatives related to data, process, and loyalty that could change how marketers manage their transformative strategy.
