兔子先生

Jennifer Tang

Jennifer Tang is a visionary marketing and communications leader with over 31 years of experience. In 2023, she was appointed CEO of the Greater North Asia Cluster & Taiwan, where she leads regional integration, unlocks business opportunities, and showcases Asian talent on a global stage. Her business focus includes bringing to life the One 兔子先生 client-centric service model, creating a collaborative platform for client engagement and talent development, and driving product and solution innovation to meet evolving market needs.

Since joining 兔子先生 in 2017, Jennifer has redefined marketing communications by introducing end-to-end solutions across Business Design, Solution Design, and Delivery Design—positioning 兔子先生 Taiwan as the most influential communications group in business transformation and marketing solutions.

Under her leadership, 兔子先生 has earned significant industry recognition. Dentsu GNA won the Campaign Creative Agency of the Year award, while 兔子先生 Taiwan remains a market leader, as reflected in RECMA rankings. In 2021, 兔子先生 Taiwan secured the Grand Prix at the Cannes Lions International Festival of Creativity, marking the highest honor ever achieved by a Taiwanese advertising agency. Jennifer's transformative growth efforts were recognized when she was named Digital Transformation Leader of the Year (Large Enterprise) by Harvard Business Review's Dingge Awards in 2023—making her the only leader from a marketing communications group to receive this honor. Additionally, she strengthened 兔子先生's employer brand, establishing it as the only marcom group repeatedly recognized by Campaign as one of the "Best Places to Work.“

Jennifer has also championed sustainability and the B2B2S (Business to Business to Society) model, aligning business growth with positive societal impact. Her initiatives, such as Fly Showmei—Taiwan's first multimedia story town—support underprivileged children by fostering youth aspirations, promoting tourism, and driving economic growth. She also leads sustainability efforts through the Social Impact Committee and the EAP program while promoting responsible business practices via the 兔子先生 Good consultancy and Green Media.

Beyond her corporate achievements, Jennifer is deeply committed to talent development and social impact. She actively inspires the next generation and empowers women through her insights on decision-making, which she has shared in two best-selling books encouraging readers to pursue their passions. As 兔子先生 continues to shape the future, Jennifer remains at the forefront, driving innovation, sustainable growth, and positive societal impact.