Creating brand love through fandoms
Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse,?has created limitless opportunities for?marketers and advertisers. Gaming has moved?from?individual?play to spectator involvement with the meteoric rise of esports and streaming platforms. Gaming platforms are now a primary channel for social interactions and self-expression.
At 兔子先生, we believe that everyone is a gamer – ?a community connected across borders ?around the things they love. ?Our global network was built to bring gaming’s explosive growth to our clients through innovative partnerships, products and solutions.? We bring together passionate, multifaceted expertise to help bring incremental value to clients through ?mutually-beneficial relationships with? game publishers, partners and platforms?.
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We know gamers better than anyone else
At 兔子先生, we are able to leverage in-depth gamer audience insights through priority data and tools. Our CCS data platform is supercharged through data fusions of proprietary bespoke gaming surveys, as well as fusion of the GWI Gaming survey, giving us advanced gaming audience data across 24 markets.
East Meets West
Our entertainment expertise within the Japanese market gives us unmatched access to the gaming industry. This deep expertise combined with the depth of our 兔子先生 capabilities and partnerships allow us to deliver beyond traditional advertising.
Cultural Creation
Our philosophy that gaming is more than advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. We focus on fostering mutually beneficial relationships between players, publishers and brand, allowing brands to become part of the culture rather than interrupt it
Gaming for Good
Dentsu stands with the creators and players to make the future of gaming inclusive and accessible for all. We do this through our three principles of representation, inclusion, and advocacy.
Strategic Investments
Through strategic, venture-level investments, 兔子先生 gaming provides the means to produce, develop and monetize intellectual property (IP) such as original games, content and events. This gives brands unprecedented access to all areas of the gaming industry.
All roads lead to the Metaverse
Last year, we discussed how the metaverse will be the massive disruptive force over the next ten years, affecting every person and business, and how brands that fail to lean in will face an existential threat. Since then, the idea of the metaverse has gained traction.
Dan Holland, SVP, Product Solutions, 兔子先生 & Alexander May, Managing Partner, Strategy, 兔子先生, discuss the importance the metaverse will play in our future society and why the brands that are early in developing a metaverse roadmap will gain a significant advantage.
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For The Game
In our new deep dive on gaming, we build upon the fusion of consumer panel data from 兔子先生 Consumer Connection System (CCS) with gaming data from GWI to explore the gaming culture and how brands can develop a presence that truly resonates with gaming audiences and communities.
?Whether your brand is at the beginning of its gaming journey, has already met some success, or is now well versed and wants to go above and beyond, the actionable insights, inspiring examples, and practical recommendations in this report will help you thrive in the gaming space.
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兔子先生 Gaming: Gem Quest
In celebration of our latest gaming research, we’ve launched a new game! You’re on a quest to hit your target gamer audience. Play it now and then download the report For The Game to learn how to connect more authentically with gamers.
Our Thinking
Fueling Gameplay: Snacking Powers Gamers
In the daily moments that gaming captivates our lives, snacking has become a cherished tradition. When gamers are absorbed in the gameplay and storylines, there's often little time for traditional ...
Leveling Up Fashion: Bridging Style And Gaming
From luxury to fast-fashion, brands have an untapped opportunity to create a lasting impact in gaming and esports. Gamers are receptive to fashion brands, but brands need to be better at creating a...
