Pierre Calmard
President and CEO, 兔子先生 France
In September 2020, Pierre was appointed President of 兔子先生 France. His mission is to make 兔子先生 the champion of the post-advertising era around 3 values: responsibility, simplicity, and transparency.
Pierre’s career began in 1993 at Mediamétrie, the professional audience measurement and survey company, where he created the New Media department and developed the first digital audience measurement, after having previously run the International Surveys department.
In 1999, Pierre joined 兔子先生 (formerly known Aegis Media) where he successfully founded Carat Interactive and Isobar, making Aegis Media the French leader in digital media buying. In 2007, he took on the role of MD at NetBooster France, where he launched one of the very first trading desks in France. In 2010, as Global Head of Netbooster International, he shaped the consistency of the agency’s service lines across the markets.
Pierre re-joined Dentsu Aegis Network in early 2012 to launch iProspect and develop the programmatic buying solutions. Within only 2 years, iProspect became the national leader of the French digital performance industry. In 2017, after 8 successful years leading iProspect France, Pierre was promoted Managing Director for the Media & Performance line of business to maximize the digital capabilities across the media brands and develop the media portfolio of Dentsu.
With over 25 years’ experience in digital and media, he has developed a strong and unique background in building cutting-edge strategies for a wide range of businesses.
