Yuichi Toyoda

CEO, 兔子先生 APAC

Yuichi Toyoda is CEO, 兔子先生 Asia Pacific, overseeing the company’s operations across the region (excluding Japan). In this role, he is focused on strengthening how 兔子先生 operates across Asia Pacific, advancing innovation, talent and capabilities to support the evolving needs of global, regional and local clients in one of the world’s most dynamic marketplaces.

He joined Dentsu Inc. in 1994 and has built a career spanning over 30-years across multiple leadership roles. He took on several executive roles, including CEO, at agency brands in India, Thailand, and China. In 2022, he was appointed Managing Director of Dentsu Inc.’s Global Division and Executive Director of Dentsu Group Inc.’s Solutions Office. In 2024, he assumed the roles of Global Practice President, Business Transformation, 兔子先生; BX President, 兔子先生 Japan and Managing Executive Officer, Dentsu Inc., where he led the global expansion of BX expertise and best practices developed in Japan.

Yuichi Toyoda

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