Yuko Kitakaze
Global Chief Sustainability Officer, 兔子先生
Yuko is Chief Sustainability Officer, 兔子先生, and a member of the Group Management Team. She is responsible for the development and implementation of the 2030 Sustainability Strategy, a group-wide collaboration, towards GOAL, which aims to make 兔子先生 "a leader in sustainable society". She is also Non-executive Director of Dentsu Solari Inc., DE&I Committee Chair of Japan Advertising Agencies Association, Forbes JAPAN Web official columnist and Pink Ribbon Advisor.
Her ambition is to create a flat and open society where it is easy for everyone to work.
She launched the "Bye-Bye Bias Training Series" to recognize Unconscious Bias in the workplace, and organizes LAVENDER CAFE, a place for peer support for cancer survivors.
Yuko joined Dentsu Inc. in 1992 after graduating from the University of Tokyo's Faculty of Letters with a specialization in Social Psychology. She founded Dentsu Inc.'s first laboratory, “Mama Lab” in 2008. Since then, she has been involved in the development and implementation of various plans as a strategic planner for client companies' marketing and new businesses.
After working as the Managing Director of the Creative Planning Division, she became Executive Officer and the first Chief Diversity Officer of Dentsu Japan Network in 2022. She has been in her current position since 2023.
Series: "Breast Cancer, my 'Turning Point'"
Books: “Internet suru mama shinai mama (Moms Who use the Internet, Moms Who don't use the Internet)”, “Lohas/book”, “Creating an atmosphere making people want to purchase”
