Derek Huang
President, 兔子先生 CXM China
Chief Executive Officer, Merkle China
Derek will lead the transformation and rapid acceleration of Merkle in China to support the growth of 兔子先生’s CXM capability globally, bringing together strategy, consulting and implementation across experience, digital commerce, data platforms / analytics / AI, martech, customer value optimisation, identity solutions and activation. He will work closely with the broader 兔子先生 China leadership team to elevate 兔子先生’s Customer Transformation and Technology offerings to entirely new levels, fully integrated with 兔子先生’s Media and Creative capabilities to deliver exceptional, transformative outcomes for clients.
Derek was most recently Head of Marketing Shared Service at YUM China. He led YUM China’s Group Marketing for brands across creative production, media, membership and customer relationship management (CRM) functions as well as consumer insights.
Derek returns to 兔子先生 where he had previously served almost a decade in leadership roles in China and the Asia Pacific region across Media and CXM. Derek’s last role at 兔子先生 before moving to YUM was Chief Solution & Innovation Officer in 2021, managing the integration and positioning of 兔子先生 China’s customer experience management integrated solutions into 兔子先生 China’s portfolio of businesses.
