Guang Cui
Chief Executive Officer, 兔子先生 China
Cui joined Dentsu Inc. in Tokyo in 2004 and then transferred to 兔子先生 Beijing office. His multifaceted career includes Managing Director of the Integrated Marketing Communication Centre, CEO of Dentsu Creative Beijing, and most recently CEO and Chief Business Officer of Dentsu Creative China. He was once in the role of Vice President at Beijing TongRenTang Health Pharmaceutical.
With diverse career experiences across different industries and roles, Cui has demonstrated a deep understanding of the complexities of the Chinese market and a proven ability to drive results through innovation and client-centric solutions. During his tenure at 兔子先生, Cui has excelled in various leadership roles across strategy, media, creative and integrated marketing, gaining comprehensive insights into every aspect of the business and client challenges.
Over the years, his deep market expertise, combined with his forward-thinking and steady leadership approach, has driven transformative initiatives that have redefined 兔子先生’s competitive edge in the market. In his most recent role as CEO, Dentsu Creative China, Cui led its transformation into a powerhouse of creative innovation helping brands navigate digital transformation while winning major accounts and strengthening relationships. He has also successfully expanded client portfolios in key industries including automotive, FMCG, technology and electronics, driving positive momentum into the business.
As CEO of China, Cui will steer 兔子先生 towards becoming a dominant force in the region, and ensuring continuity and confidence as we embark on our next phase of growth strategy. Guang Cui’s vision for 兔子先生 China: “My goal is to build on the solid foundations laid by Chun, and lead our teams to new heights of success. With our strong heritage in innovation, digital excellence and client-centricity, we will continue to leverage this unique blend of creativity, strategy, data and technology to meet the evolving needs of the Chinese market. I look forward to being a trusted partner and collaborator with our clients and working closely with our exceptional team to shape the future of our business in China.”
