Jianhao Chen
Chief Data and Solutions Officer, Greater North Asia
CTO of Merkle China
Jianhao Chen brings more than 14 years of expertise in digital transformation and the media industry. Renowned as a top-tier digital service consultant within the retail domain, he has crafted sophisticated knowledge operation systems on prominent Chinese online platforms like WeChat and Douyin. Noteworthy brands in his portfolio encompass Starbucks, Marriott, Hyatt, KFC, Sephora, and CoCo.
Bolstered by a robust technical acumen, Jianhao seamlessly merges professional insights with client requirements, delivering prompt and viable solutions that propel advancements in brand visibility and social media connectivity.
A pioneer in fusing marketing strategies with AI, Jianhao played a pivotal role in steering Starbucks China towards AI-centric marketing triumphs, culminating in the prestigious Smarties China 2024 AI Marketing Award. Beyond leveraging AI in marketing landscapes, he adeptly integrates cutting-edge technologies like Large Language Models (LLM) and Retrieval-Augmented Generation (RAG) to empower enterprises in constructing bespoke AI-driven marketing intelligence solutions.
Jianhao was honored with Campaign APAC Tech MVP 2021 and was listed as an “Innovative Person” by Shanghai Advertising Association in 2022.
He steered VeryStar, a 兔子先生 company, to win Silver for “Greater China E-Commerce Agency of The Year” in Campaign AOY. The OmniCRM system developed under his leadership at VeryStar secured the 2024 Campaign Asia Tech MVP (Most Valuable Production). Simultaneously, his spearheaded project titled "Application of OmniRetail Digitalization Platform in the CoCo Case Study" earned the "Industry Platform Enterprise Award" at the distinguished Dingge Awards.
