Lunar New Year has always been a time of renewal, reflection, and reconnection. It isn’t just about red packets and reunions anymore—it’s a full-blown cultural remix. As we wrap up LNY 2025, it’s clear that heritage met hype, rituals went digital, and self-expression stole the spotlight. The Lunar New Year Culture Roadmapping 2025 report dives deep into the biggest trends shaping APAC, proving that tradition isn’t fading—it’s evolving. ??
LNY BIG THREE
- RETRO ROOTS, FUTURE FEELS
From AI-powered fortune predictions in Taiwan to modern spins on classic Seollal recipes in Korea, every country found a way to reinvent customs for a new generation. Food, fashion, and festivities weren’t just about nostalgia — they were revamped, reimagined, and ready for viral moments.
- MIX, MATCH AND MINDSET
Borders blurred as K-culture, anime, and global brand collabs shaped Lunar New Year narratives. Thailand blended Chinese and Thai rituals in untapped locations, Hong Kong turned red packets into a flex, and Indonesia’s mindful minimalism met K-pop dance trends. The takeaway? LNY is now a cultural melting pot.
- TAP, PLAY, PROSPER
From China’s AI-driven fortune-telling to gamified bai nian (new year greetings to elders in the family) in Singapore, tech played a huge role in engagement. In-game Lunar New Year events, social media challenges, OOH spectacle marketing, and TikTok food trends fueled conversations across the region.
LNY 2025 proved one thing: tradition isn’t fading—it’s evolving. Brands that embrace cultural fusion, digital engagement, and fresh takes on rituals will win hearts, minds, and market share. ??
For further insights, media inquiries, or collaboration opportunities, contact:
? Clay Schouest – Clay.Schouest@兔子先生.com
? Mimi Lu – Mimi.Lu@兔子先生.com