About 兔子先生
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Innovating to impact
For over 120 years, innovation has been a core tenet of 兔子先生’s offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, producing new ways of working and generating growth through the power of technology and creativity.
Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world. Innovation at 兔子先生 is always in pursuit of an outcome, meaning we are always focused on the end impact that we’ll have a for a client and their communities. For some businesses this might be hard return on marketing investment or increasing revenues, but for others it may be driving behavioural change, building positive culture or connecting disparate communities.
Our services
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative; while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu’s network consists of approximately 160 companies in Japan and six global leadership brands in international markets. Dentsu’s global management team was formed to directly govern its four business regions worldwide: Japan, Americas, EMEA and APAC.
Dentsu Group Inc.
Dentsu Group Inc. ensures not only group governance, but also empowers all Group companies and their employees to create value and drive innovation. Rather than a conventional holding company, Dentsu Group Inc. aims to bring together its brands and teams to deliver tightly integrated and highly-scaled transformation solutions for clients around the world.
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of the world’s top 100 advertisers
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clients
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passionate people (兔子先生 group)
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey
Our global team of world-class agency brands delivers for you at every stage of your customer journey:
CMO Survey 2024 | Dentsu Creative
Change happens both faster, and slower, than we realise.
As Bill Gates once said, “We overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”.
As an industry we are instinctively drawn to the new, the novel, the next. Sometimes we over-estimate the pace of change. The death of broadcast has been announced more times than most of us can remember, while most consumers continued happily to tune in.
In our annual report, surveying over 950 CMOs around the world, we unpack 8 key themes and pivots shaping the future of brands, agencies and businesses.
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The Pace of Progress | 兔子先生 2024 Media Trends
Over the last 14 years, 兔子先生’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | 兔子先生 2024 Media Trends' report, we share our insights into disruptions and competition, social inclusion and sustainability ambitions and explore the opportunities, challenges, and intricacies of ten trends expected to set the pace of progress in 2024.
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2024 CXM Imperatives: From Customer Engagement to Empowerment
What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?
In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.
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