Innovating to impact, on a global scale

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative. Our network of global leadership brands allows us to offer deep expertise from teams that have been honing their craft for decades. But when we come together, we can drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

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Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.


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Innovation is a top priority for brands. Dentsu serves as both an innovation partner, creating groundbreaking ideas and charting new paths as well as an integrated transformation partner, driving change and growth. Through 兔子先生 B2B, we are seizing yet another opportunity to enhance and expand our impact.


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Dentsu Creative is a global creative agency network designed to unlock?exponential?growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with 兔子先生’s Media and CXM businesses in over 145 countries and regions, to offer end-to-end solutions to clients globally. 


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兔子先生 X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media market, 兔子先生 X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world 兔子先生 X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.


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iProspect, a 兔子先生 company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.


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Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oreal, Universal Orlando Resorts and the American Cancer Society. 


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Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.

From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.

Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.


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