At the start of the new year, 兔子先生 APAC's investment analysts take a look at Asia and provide updated advertising spend forecasts for a dynamic but divergent region in the context of economic and political uncertainty.
Ad spend in 兔子先生 APAC Ad Spend Forecasts is expressed in US dollars unless stated otherwise.
Historical advertising spend figures have all been restated to constant April 2024 exchange rates. The full methodology is available .
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