2024: The year of the Wood Dragon
A year of hope, growth and prosperity through purposeful nourishment and attention.
Like the year of the wood dragon, 2024 signifies solid beginnings. Brands that have a clear promise, and have their values deeply interwoven into their experience, have thrived... Asia-Pacific continues to be a region of opportunity. The region is expected to drive 60% of global GDP growth, becoming the wealthiest region in the world, by 2030. Southeast Asia is set to emerge as a green industry power player and consumer confidence is on track for a rebound...This coming year, 兔子先生 will turn 123-years old. Dentsu has continued to stay relevant through our relentless commitment to the power of innovation, creativity and purpose. Good innovation. This year and for years to come it will be the power of ideas and creativity that will help unite society around a common purpose.
In 2024, the three foundational forces of AI, Sustainability and Creativity will continue to steer innovation directions, revolutionize markets, drive sustained growth and inspire hope for a better tomorrow.
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Levers that brands must harness to master the Now.
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Future-focused proprietary research and insights to help you navigate what's Next.
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Thought-leadership to help your brand stay resilient and stay ahead of the curve.
Mastering the Now: Your success and longevity will depend on how well you master these three fundamental forces shaping the world of business and our human experiences.
Artificial Intelligence
Can AI make marketing more human? Our Head of Business Transformation, Chris Bower, discusses the potential for AI to crystallise truly human customer experiences at scale.
Sustainability
Sustainability is now non-negotiable. Our Head of Sustainability and Social Impact, Irwin Raj, issues a rallying cry for our industry.
Creativity
Dan Paris, Chief Product and Growth Officer, 兔子先生 Creative, tells us why Creativity is the defining force for good and growth in our modern world of advertising clutter.
Above image featuring (L-R): Lydia Ng, Shray Chawla and Yattu Widders-Hunt. Bottom image featuring Rashmi Vikram.
DEI Report 2023
Diversity, Equity and Inclusion
We believe in the power of people, our people, to transform society through the work we do for our clients, our collaborations with various partners and through our own efforts to create a culture that fosters creativity and authentic individuality at 兔子先生.
From our efforts to increase LGBT+ representation across our network by creating a culture of inclusivity and community, to investing in talent development programs focused on emerging and established female leaders, including investing in community-centric career programs, our actions and partnerships have enabled stellar work done for our clients and brands.
Our Regional Chief Equity Officer at 兔子先生 APAC, Rashmi Vikram explores how we've progressed in our latest DEI Report.
Navigating the Next: Our most future-focused research is a window into the dynamic landscape of the next decade and beyond.
The Future of Entertainment, Asia-Pacific
In this new environment, boundaries blur and new frontiers emerge. Our CEO of APAC, Rob Gilby highlights how brands need to unlock the power of storytelling to entertain and in turn captivate their...
Pace of Progress: Media Trends 2024, Global
Explore the cutting-edge trends shaping the advertising landscape in 2024. Our Chief Client Officer of Media, Prerna Mehrorta discusses how brands can use these to drive demand and growth.
2023 CX Imperatives, Global
Designing the future today, our latest CX Imperatives whitepaper discusses how organisations can move beyond short-term thinking and “shiny object” tactics to build a more enduring foundation for l...
Scaling Your Impact with tag
Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.
From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.
Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.
Explore inspiring work from across our Asia Pacific offices.
Work we love
It's increasingly hard for brands to stand out and capture attention. At 兔子先生, we look beyond captivating attention, we strive to innovate despite uncertainty, with data at the heart of everything we do for our clients, we deliver results that drive growth. Our favourite case studies from across APAC will definitely spark a few lightbulb moments.
Get ready to get inspired.
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Most prestigious regional awards - Regional Network of the Year APAC at Cannes, Regional Agency of the Year, Campaign Asia and Network of the Year at Adfest.
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Highly-sought after accolades for agency recognition and victorious campaigns.
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Awards for Best Performing Campaigns across numerous categories and verticals.
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151 bronze, and countless runner up awards and shortlists for top performance.
Merkle Australia: Funlab
Funlab, the operator of Strike bowling and Holey Moley mini-golf, were looking to install a marketing and CRM system which can improve their customer service and provide a seamless & easy on...
iProspect Thailand - Krungthai Bank's "Next is Now"
During the COVID-19 pandemic, Krungthai Bank faced challenges in Thailand’s unsecured personal loan market. To enhance efficiency and digital adoption, the bank partnered with iProspect Thailand...
Dentsu New Zealand "FreshChoice: Aid Aisle"
FreshChoice's approach to the Kepler Challenge sponsorship exemplifies innovation in action. By reimagining sponsorship beyond traditional norms, they not only enhanced participant experience bu...
Merkle Australia: Tabcorp
Tabcorp’s digital transformation, powered by Adobe Experience Cloud and Merkle’s expertise, revolutionized customer engagement. By focusing on real-time insights, personalized messaging, and sea...
Dentsu Creative Indonesia - Spotify's "ARTISM"
The ARTISM Exhibition faced a unique challenge: to convert music fans into art enthusiasts by leveraging strategic partnerships and innovative approaches. Partnering with Indonesia's leading rec...
Dentsu Creative China - Haleon's "A Letter for Mountain G...
Fenbid faced a poignant challenge: supporting girls in remote mountain communities who face unique struggles during puberty, often compounded by social constraints and limited resources. While u...
Dentsu Creative China - KFC's "Re:Store"
KFC’s journey into the metaverse with the Re:Store marks a pioneering initiative to innovate in the digital realm, capturing the attention and engagement of Gen Z consumers in China. This case s...
Dentsu Indonesia: Rentokil's "The Horroroach"
Dentsu Indonesia Case Study | Rentokil launched "The Horroroach" campaign, a strategic initiative that fused the fear of cockroaches with culturally relevant auditory storytelling. The campaign ...
Roadmap to Resilience: Thought-leadership with immediately applicable insights from APAC.
Retail Evolution CPG, South East Asia
In this climate of uncertainty, CEO of South East Asia, Sanjay Bhasin discuss how SEA consumers are feeling about their financial situation, their CPG purchases and cut backs in groceries.?
Read the Room, Australia
Chief Strategy & Growth Officer, David Halter of 兔子先生 Australia sheds to light a creative way of unpacking consumer insights to drive business growth and resilience.
Thought-Leadership
Attention Conundrum, Indonesia
Arindam Bhattacharyya, Chief Strategy Officer, and?Abbas Ehetesham?Digital Supply Solutions Director, at Dentsu highlight the importance of attention data to measure success.
Impact of Influencer Marketing, India
Discover the art of influence with Group Chief Strategy Advisor, Narayan Devanathan as he outlines the impact of creators, changes in traditional brand building and the effective measurement of inf...
Finance DNA, APAC
Kel Hook, Global Client President and Integrated Client Lead at 兔子先生 APAC examines the behaviors and motivations of today's consumers and the future of finance and payments.
Marketing a Better Future, APAC
Chief Growth and Innovation Officer of 兔子先生 APAC, Dominic Powers discusses Asia-Pacific's first study into marketers' role in sustainability in our groundbreaking report 'Marketing a Better Future'.
Creating brand love through fandom
Gaming
The gaming sector in APAC has continued its remarkable growth trajectory in 2023. The rise of AI, Web3, and other innovative technologies has led to major transformative shifts in the gaming landscape. New opportunities have emerged for creators and marketers to engage with their target audience and leave an everlasting impression.
Jamie Mcconville, Client Development Director, 兔子先生 APAC Solution shares important insights and strategies that brands can adopt. Read on to level up your marketing game.
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Navigating China
Dentsu’s bi-annual “Navigator” survey series reports on the priorities, opportunities, challenges and areas of investment that are top of mind for CMOs focused on China. Click through to access the first two instalments of this tripartite series and watch this space for the release of our final instalment early 2024, Innovation Navigator.
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