Creative Service Line of 兔子先生 China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” , authored by the 兔子先生 Z team, a dedicated 兔子先生 Zoomers, to help unravel the enigma surrounding the Gen Z generation.
The paper, authored by the 兔子先生 Z team, looks at four areas marketers can use to help them reach Gen Z in China’s needs – con- sumption, culture, entertainment and technology.