Harsha Razdan

Chief Executive Officer, South Asia

Harsha Razdan is a seasoned leader with over 25 years of experience across various industries. Before joining 兔子先生, he served as a Senior Partner at KPMG, overseeing Clients & Markets, Consumer Markets, Life Sciences, and Internet Business. Harsha was a valuable member of the Advisory Leadership at KPMG India and the Global Consumer & Retail leadership teams.

With a robust career in large global FMCG organizations such as PepsiCo and Unilever, as well as consulting practices such as Accenture, Harsha has consistently delivered growth and excellence for his clients. He brings extensive industry experience in Sales, Marketing, and Brand Management and was a lead member of the Consumer Goods practice at Accenture Europe and APAC for 11 years.

His expertise spans the full range of business transformation, from digital value assessment and customer experience to brand management and operational excellence. He has led pan-geography digital transformation programs for multinational corporations and successfully helped promoter-led enterprises transition to professionally run setups.

Harsha is a champion of people-led and purpose-driven leadership, with a focus on sustainable and profitable business growth. He is committed to Diversity, Equity, and Inclusion and aims to design work that has Social Impact, is Purpose-driven, and Value-led. He emphasizes the need to embrace Modern Creativity with a local flavor but global impact and has a keen eye for detail and innovation.

Harsha is also an active member of several industry bodies such as FICCI FMCG, CII Ecom, TiE, and AMCHAM India.

Harsha Razdan, Chief Executive Officer, South Asia

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